If you’re a regular reader of Spin Sucks (or one of the crazies in the community), you already know about my HUGE crush on Andy Crestodina.

I love everything about him. He’s smart, he’s funny, he wears red socks every day, and he’s so passionate about content marketing, he is constantly finding new ways to write so it’s compelling to both humans and robots.

He’s part of a dinner group we have and I never miss it because it’s my once-a-month time to brainstorm with someone who complements the things we do every day, but in an area where we don’t have expertise (search, namely).

Nearly every time I see him, he’ll say to me, “I’ve been thinking about writing a blog post for you” and then he’ll detail what he’s thinking. I’m pretty sure we’ve never turned him down.

That’s why, when Lindsay Bell invited him to host our monthly Spin Sucks Pro webinar, I wholeheartedly agreed! (more…)