Today’s guest post is by Jeremy Miller.

Do you remember your middle school dances?

Before 2010 I hadn’t given mine a second thought.

They were distant memories until I started building my company’s social media community.

Then the memories came rushing back.

In May 2010, my team and I launched a small LinkedIn Group called Sticky Branding.

We formed the group, seeded it with content and invited everyone we knew.

In the first month 300 people joined, and I was over the moon. Then it dawned on me—no one was talking. My group had 300 wallflowers waiting for something to happen.

“Nobody likes to dance alone” became the mantra for growing my LinkedIn group, and it’s a great metaphor for getting a social media group off the ground. (more…)