You know how we talk about transparency on the web?
As in, if you’re working with a client and you promote their products or services, you need to disclose it? Or, if you’re doing the same on behalf of the company you work for, you’d better be darn sure it’s indicated that you work there?
In fact, according to the FTC, it is required to disclose your relationship with the company you’re promoting.
But you know what? This goes for offline, too. We’re in an age of transparency and faking it doesn’t cut it. (more…)