Today’s guest post is written by Anne Weiskopf.
A little more than a week ago, I wrote about the discount chain Loehmanns, sharing wonderful childhood memories of shopping with my mother.
The intent was to let them know their direct marketing efforts (which I continue to receive) only serve to remind me, a long time loyal customer, that I can no longer take advantage of their fabulous clothes and sales. (Loehmanns closed their last store in Massachusetts in 2010 and do not have a website enabled for ecommerce.)
My goal was not a “gotcha” moment, I wanted to understand why they were still sending me coupons, and if it was a mistake, give them the heads-up so they could save money and customer good will. To ensure Loehmanns saw my post, I tweeted it to their Twitter account.
The post generated a lot of feedback. The comments shared Loehmanns childhood experiences as well as advice about ways in which they can re-engage with their loyal (and store-less) customers. The respondents demonstrated a high affinity for Loehmanns.