How many of you have ever referred to something historical in a news release?
I know we have. It helps you tell a story about something that might otherwise be boring.
That’s what AT&T (then doing business as Cingular Wireless) did when they issued a news release about their MACH 1 and MACH 2 command centers that allow them to quickly respond to natural disasters so their customers aren’t without service for very long.
They mentioned how Chuck Yeager broke the sound barrier and achieved MACH 1 in a news release that was distributed via PR Newswire. And the General sued them over the use of his name. (more…)