Today’s post is written by Lisa Gerber.
Last week Marijean Jaggers invited me to guest blog about A Day in the Life of a Chief Content Officer. I mentioned our editorial calendar spreadsheet which is pivotal to any content marketing strategy, and thus, my job. It drew a lot of questions, the most popular being, “Can I see your spreadsheet?”
Well, every situation is different, so showing you our Excel spreadsheet won’t necessarily help, but let’s talk about how to develop your editorial calendar. (more…)