Jonathan Lewis wrote this brilliant piece on Hollywood’s version of Marketing 101. In honor of the Oscars this weekend, we bring to you a special Oscars edition of Spin Sucks, signed your CCO, Lisa Gerber.

He is an account executive at McKee Wallwork Cleveland Advertising and is pretty sure the spinning top never stopped spinning.

Christopher Nolan’s mind-twisting action-thriller wowed movie-goers last summer with a multi-layered plot and relentless action. ‘Inception’ follows Cobb (Leonardo DiCaprio) as he and his team scheme to achieve the impossible; plant an idea inside another person’s dream in the hope that when they awake, they believe the idea is their own.

As I sat in the theater transfixed by dream-inside-dream anti-gravity action, I couldn’t help but think I was sitting through Hollywood’s version of Marketing 101.

Five marketing lessons, good for college credit, are listed below. (more…)