Today’s guest post is written by Anne Weiskopf.

I don’t frequent McDonald’s, or any fast food restaurant, but I am a fan of their business model.

They’re a $27 billion dollar company that is not afraid to test customer engagement using social media.

What’s not to like?

A few weeks back Twitter was lit up like the Golden Arches themselves with headlines of a provocative nature FAIL: McDonald’s Hashtag #McDStories Goes Terribly Wrong and Abject Lessons Learnt from McDonald’s Social Media Disaster.

“Did someone get food poisoning?” I wondered. No. But perhaps we’re breathing too much of the same air in the social media bubble.

Practice may not make perfect, but learning and iterating is a blessed event. (more…)