I was in a meeting a few weeks ago when a junior member of the client’s marketing team was asked to tell us the company’s goals, as they relate to the things we’re trying to accomplish.
Her response?
“I have to look at my notes. I’m not good with numbers.”
When I spoke at an event a couple of weeks ago, I asked the audience of PR pros to raise their hands if they’re not good with numbers. All but two did so.
This is something I hear a lot: “I went into PR/communications because I don’t like numbers.” (more…)