Today’s guest post is written by Jenn Whinnem.
Even if your social media isn’t tied to sales or revenue, you can still measure its effectiveness and value.
Just more than a year ago, I switched from the corporate to the nonprofit sector, specifically philanthropy.
The Connecticut Health Foundation (CT Health) has no products to sell, nor do we accept donations (if you’re interested in where our money comes from, read this).
Because our social media goals are not connected to money flowing into our organization, we have a different kind of ROI. (more…)