At the Ragan Corporate Communicators Conference, I kicked off the day yesterday with a keynote on the future of PR.

I pulled out my magic 8 ball and we peered into it to figure out what the industry is going to look like five years from now.

It turns out, while the magic 8 ball isn’t so good for open-ended questions, when I asked it if it could help us figure out the future, it said yes.

The future is now. It’s not five years from now. It’s not three years from now. It’s happening right now and if you don’t learn the new skills needed to keep up, you’ll eventually be left behind.

If you read this blog a lot, you know I’m a big fan of continuing education, expanding our skills, and working with other disciplines to learn about the things we don’t already know. (more…)