Today’s guest post is written by Micah Smith. 

It’s pretty safe to say no one likes a crappy economy. Salaries and jobs have been cut, people have lost their homes and livelihoods, gas prices have gone through the roof, and many people are starting from scratch.

The good news is incredible things tend to rise from the ashes. Because of that, in the midst of the economic confusion, entrepreneurship is flourishing.

As it turns out, most people didn’t love the job they lost; they just worked there because it offered security and a paycheck. And when security becomes insecure, it gives us more reason to trust ourselves and start something new.

With so many going out on their own, the process has been well-documented and articulated from a business perspective, but it’s easy to overlook these three basic elements that will show off your expertise to consumers from day one. (more…)