Today’s guest post is written by Michael Palko.

Remember that song? 

“I’m not quite sure as to what is going down; But I’m feeling hunky dory ’bout this thing that I found.”

So what in the name of Dick Clark does this have to do with social media or marketing?  Well, let me tell you.

I don’t have to tell this echo chamber that the use of social media has exploded over the past few years.  Just try to find a corporate website, or print ad for that matter, that doesn’t have an icon encouraging the shopper to like, follow, friend, subscribe to, or stalk them.  “Come one, come all!” Businesses are basking in the glow of the hordes of customers that they’ve attracted to their Facebook, Twitter, Foursquare and YouTube sites,  but as Heavy D asked,

“Now that we FOUND love, what are we gonna do with it?” (more…)