Today’s guest post is by Katherine Krieger

I am an unabashed podcast geek.

I produce a podcast and listen to about 16 others each week.

As a marketer, my most treasured listening pleasures are Mitch Joel’s Six Pixels of Separation and Christopher S. Penn (and John Wall’s) Marketing Over Coffee.

So when I was invited to Dreamforce and realized I would get a chance to hear both speak live, I was over the moon.

Then I realized San Francisco was expecting an influx of nearly 100,000 attendees for the conference. ONE HUNDRED THOUSAND!

How many attendees do the conferences you typically attend have? Even 10,000 seems like a large number to me.

That number was intimidating. To help make it more manageable, I reached out to Gini Dietrich beforehand to see if she knew anyone who was going – and this brings me to the first of four must attend reasons. (more…)