This post is written by Lisa Gerber.

I’m fairly convinced men can’t multi-task, unless you are Jay Baer and you have a treadmill desk. But it’s important to think about your content strategy from a multi-use perspective.

Remember the Nautilus workouts at the gym? Each exercise worked one muscle or one muscle group. It was the latest and greatest, and you had to do three sets of 15 bicep curls until your bicep failed.

Big Yawn.

Now, we do bicep curls while balanced on one foot, maybe on something unstable, working the core, the balance, AND the bicep. That is my kind of exercise. It is more interesting, but it also makes the workout far more effective, in a shorter time.

Are you working your content as effectively? Does it accomplish more than one task for you? (more…)