The tagline contest started on my personal Facebook page when one of my crazy friends suggested we have a slogan such as Arment Dietrich: Better than Sex. As you can imagine, it created a fun little conversation, which got me thinking, “What if we practiced what we preach and crowdsource a new tagline?”

So we started the conversation on Facebook and then we moved it here. All in, we had 206 entries, which we narrowed down to our top 20 favorites. Then we let you vote here for your favorite (or, in some cases, favorites because we do, after all, live in Chicago – vote early, vote often). We then took the top five and we asked our clients to vote on their favorite. (more…)