Most of us know the marketing mantra KISS – Keep It Simple, Stupid.

But how many of us actually practice it?

There are so many tools available on the web today that many of us have a hard time not reacting to the shiny, new penny syndrome (squirrel!).

Take a look at the image over there on the left. These are all of the social media tools available on the web today.

When I started out on the social web nearly five years ago, there were a fraction of that. In fact, there were so few, Brian Solis created a pretty flower chart that showed (called the conversation prism) that made it really easy for a marketer to decide which tools to use in an overall strategy. (more…)