A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?”
We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content.
Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?”
We looked at what he was describing and found the top three most engaged brands to be Notebook of Love, Disneywords, and ESPN.
First, let’s look at the numbers: (more…)