I think we can all agree the way Netflix handled the communication of their price increase was a PR disaster.

But before we get to the communication lessons, let’s get this out of the way.

It sucks they had to increase their price. This economy sucks and, in the U.S., it could very well get even worse.

But you know what? We all have to increase our prices.

As Jay Dolan so aptly points out, $16 for DVDs and unlimited streaming is still A LOT cheaper than cable. In fact, if you order three movies on OnDemand, through your cable service, you have just spent as much as your monthly Netflix charge.

Now that we have that out of the way, I hope we can all agree this blog post is NOT about the price increase.  (more…)