Last week I violated the rules of the Network of PR Professionals LinkedIn group.
I didn’t mean to, but, according to the group “rules,” you can only post things in there that are about traditional PR.
But I posted the summary of Marcus Sheridan’s webinar about the types of content you can create to generate leads. And, because the blog post said “generate inbound leads” instead of “attract Web site visitors” or “increase brand awareness,” I broke the rules.
You see, I believe a few things: (more…)