Today’s guest post is written by Yasin Akgun.
Traditional marketing methods of charities have, for a long time, been offline based activities. For instance, door to door sales, leafleting, street vendors, and tele-sales.
Of course, we’ve all seen this changing as more and more charities turn to digital marketing strategies to raise awareness and increase profitability.
In the U.K., the BBC published a report showing that millions of pounds intended for charities, in fact, go to the companies managing and implementing the fundraising on their behalf. (more…)