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Today’s guest post is by Howie Goldfarb.

I am sitting here typing this Valentine’s Day-related blog post Lindsay Bell asked me to deliver, while eating a banana Chobani, which is a brand new flavor.

I’m eating my banana Chobani with my really sweet chic designed 21st century Chobani yogurt spoon (see below).

How did I get such a sweet set up?

You see, I am a Chobani brand ambassador. If you know me online or in real life you know this.

What is a brand ambassador, you ask?

Us marketing wonks and wonkettes throw that term around a lot willy-nilly because, “Social media enables you to galvanize brand ambassadors to promote your product for free revving up sales and reducing the cost of marketing to zero!”

Uhm yeah. Sure. (more…)