There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all.
The stat, from a study conducted by HubSpot and MarketingProfs, shows consumer businesses gain 88 percent more leads and B2B organizations gain 67 percent more leads.
It stands to reason then, the more content you create, the more leads you generate.
The study confirms this.
If you create new content just once a week, your leads will increase by 77 percent.
Not too shabby, considering all you know about fresh content and search engine optimization! (more…)