By Lee Polevoi

Even the most accomplished writers sometimes get stymied writing a professional bio, for themselves or for their clients.

What’s the right amount of information to convey?

What’s too much? Too little?

Should I include being named vice president of PRSA in 2010?

What about the “Honorary Firefighter” plaque I received for rescuing a cat from a tree? (Ed’s Note: I’d include that!)

Brief bios are an essential component in a wide array of marketing and PR materials—from company websites to news releases and social media profiles.

The trick is creating something impressive without being boastful, and informative without being egomaniacal. (more…)