Today’s guest post is written by Laura Petrolino.

Today, with endless ways to communicate, we are producing messages thrown into a sea of faceless consumers. The challenge for any business is to make sure their message resonates and find its way through the clutter.

I’ve discovered, in working with clients, many need to re-learn what ‘communications’ actually is.

So, straight out of Communications 101, here is a little experiment to try. I like to call it “Operation Name Drop” (It is times like these that I wish my blogs had a soundtrack, because this one would be an award-winning cross between Indiana Jones and Superman). (more…)