Today’s guest post is written by Anna Barcelos. 

Two weeks ago, the Wall Street Journal reported Google will be changing its search engine (“The changes to search are among the biggest in the company’s history…”) to include semantic search.

Semantic search will help the search engine to better understand meanings of words to provide more relevant search results.

Not long after that article, CNET published a story about how Google plans to penalize “over-optimized” sites to make it fair for sites that produce high quality content which may not be optimized for search.

Because Google is still the top search engine used, B2B marketers need to, now, more than ever, create quality, engaging content and include meta data to have it display in search engine results. (more…)