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With the news last night of Osama Bin Laden being killed, I’m not sure anything PR or marketing related today is appropriate.

I made the joke late that I was sure the President was so threatened by Spin Sucks Pro that he had to upstage us. Or maybe he was really wanting the attention back on the United States after the Royal Wedding.

Kind of funny? OK. Probably not.

What is interesting, though, and totally not a joke, is how the news unfolded as we watched this historical event.

First, the traditional media began to announce there were reports that Bin Laden was dead and they were waiting for Obama to make the announcement. The New York Times online, in addition to listening to George Stephanopoulos on ABC in the background, was the first place we looked.

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