Today’s guest post is written by Brad Breininger.

A quick search for “buy logo” on the Internet will deliver a wide range of purveyors with prices such as $29, $38, and $59 – even some “starting at $5.”

Does anyone really believe that a $5 logo is the right solution for any business? Where do $5 logos even fit in the world of branding?

Startups and growing companies have a unique mandate – they must create an image, communicate their value proposition, and build awareness quickly.

With the rise in outsourced logo design, it seems as though branding has become simple, cost-effective, and nearly effortless. In these scenarios, companies can create a “brand” with little effort and minimal strain on capital. Why spend thousands if you can spend less than 60 bucks?  (more…)