Earlier this week, we talked about native advertising and I got everyone worked up into a tizzy. Most of the comments were centered around, “Facebook Promoted Posts suck.”

And they do.

Richard Edelman discussed why in, “Paid Media: A Change of Heart,” it isn’t working as well as users would like.

He says, “These deals are primarily being done by media buying firms directly with the client. The person within the client organization running these initiatives tends to be the CMO, not the chief communications officer. The result is that the work stream tends to be derivative of advertising in its classic form, not in its potential new iteration.”

Because of that, the ads that should be content are just ads in a new medium. That’s why we hate them and why they’re so jarring to our user experience. (more…)