Attribution Modeling: The Hot Knife Through Big Data
Cleopatra: The PESO Model Pharaoh
PESO Model: Implement and Measure the Four Media Types
The PESO Model: Changing the World—One PR Campaign at a Time
The PESO Model, Edward Bernays, and Lucky Strike
Master Modern PR By Integrating the PESO Model™
The Social Media Mob
Why Newswire Services Don’t Work (and When They Do)
Mobile Marketing: Use the Four Media Types in Promotion
The Four Different Types of Media
The Future of PR: It’s Our Time to Lead
How Paid and Earned Media Should Work Together
