By Kate Finley

If I could pick a theme song for Google this year, it would be: The Times They are a changin.’

Dylan reference aside, we’ve seen some major changes at Google during the past few months.

From the demise of Google Reader and restrictive access in the Keyword Tool to the lackluster remains of Google Alerts and the sunset of Feedburner, it’s clear the company isn’t opposed to change.

And what can we really do about it anyway?

We love Google. We need Google. We WANT Google.

Beggars can’t be choosers and, as mentioned in a recent episode of InsidePR, if you’re not paying for the product, you are the product. Besides, they’ve made some good changes too, like
the addition of universal analytics and trackbacks. (more…)