As you can imagine, the question sparked a rather interesting conversation. While most companies would agree that there are plenty of reasons to support their employee’s personal brands, the question of how they should provide this support tends to be a bit more difficult to answer.

My personal brand

As PR and marketing professionals, I imagine most of you (if not all) would agree an employee’s personal brand can affect a company’s bottom line. However, just to add some support to our conversation, allow me to suggest some proof.

As some of you may know, a few months back I launched The Poised. My goal is to chronicle some of the business lessons I’ve learned in an attempt to help other like-minded entrepreneurs. In a similar fashion, our company publishes a bit more formal business content through The Beckon. (more…)