Today’s guest post is written by Peter Fleming.Or – How to get clients to commit to the innovation they say they want.
A dream client (or your employer) comes to you and says “we need innovation, the sky’s the limit on creativity.”
You pour your heart and soul into crafting the perfect design/campaign/strategy that exudes an effortless balance of chic boldness and bombastic elegance.
You throw on your dressiest black t-shirt and your unbridled excitement, then skip over to the client’s office to do your little dance.
And then…