The busy, digital lifestyles of Generation Y are forcing the web to become more visual.
Visual content is processed in the brain 60,000 times faster than text, according to 3M Corporation.
Social media, the driving force of the digital world, thrives on visuals because they are easy to share on major networks such as Instagram, Twitter, Facebook, and Pinterest.
Catchy headlines, bulleted lists, and content written with the “F” pattern in mind are still an essential part to communicate and connect with digital users today.
But, while writing is still a major factor in the success of your content strategy, without good visuals you may fail to keep your younger readers engaged throughout the entire post. (more…)