Nate Riggs works with mid-sized & large organizations to help them adopt and use social media communication tools, and build social media offerings designed to serve their clients.

All in all you’re just another brick in the wall.” – Pink Floyd

The boys from London have always been one of my favorite bands, and on a few different levels, it seems appropriate to start this post those lyrics. First, the classic song is essentially a rally cry against conforming to the status quo.

Secondly, I can’t help but be fascinated by the parallels the lyrics draw to how humans spend their time interacting in the vast context of this little website called Facebook. Maybe you’ve heard of it? (more…)