It’s my last blog post of the year (next week we’re going to rerun some older posts) and I’m sitting in my office, in the dark, listening to the rain pound against the windows, trying to decide what to write about.
Yes, rain. I still haven’t gotten my beloved snow a mere five days before Christmas. There wasn’t even any snow in Utah this past weekend. I don’t like Global Warming.
But, as I write, guided only by the light of my laptop, I’m forced to think about this year and what’s to come in 2013.
Compared to last year, this year was a breeze. Geoff Livingston and I had Marketing in the Round come out, we went on book tour, I supplemented that with my regular speaking, the Arment Dietrich business grew 200 percent, I hired some amazingly talented people in Yvette Pistorio, Allen Mireles, and Lindsay Bell, and we began to outline what a performance-based model looks like, which we’re beta testing with two clients next year.
I’ll tell you what: It’s a lot more fun to run a business that is growing and is goal-focused than one that is barely surviving. (more…)