Spending as much time as I do speaking, writing, and counseling clients on the shift in how we communicate, Twitter invariably comes up at least once a day (if not more). People don’t understand why they’d want to read about what someone had for lunch. Or, sometimes, someone will tell me they HAVE to get on Twitter because it’s all everyone talks about and they need to have a new way to sell their wares because the old ways are no longer working.

So rather than listen to me talk about how Twitter is not a sales tool or say that, yes, some people talk about what they had for lunch, I thought I’d pull some of my favorite case studies to show how you can use Twitter for your business. By now it’s pretty easy to understand the consumer implications so, instead, I’m going to show you how businesses that work with other businesses use Twitter to generate leads (and revenue).

Caution – this is  really long post, so scan through the case study that is closely aligned with what your business does. (more…)