Guest post by Heather Whaling, co-moderater of #pr20chat.
“If you build it, they will come” may have worked for Kevin Costner in “Field of Dreams,” but it’s not a wise approach to social media (or any communication for that matter). Yet, we’ve all heard stories about companies that simply created a Twitter account or Facebook page without a plan – only to be disappointed in the outcomes.
It’s now the fourth quarter of 2010, which means it’s time to begin planning for 2011. But, a solid social media plan isn’t enough. Instead, companies need to plan smart and implement smarter. (more…)