Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends.

The Russian poet Alexander Herzen wrote that after a revolution we are left with “not an heir, but a pregnant widow…a long night of chaos” in which the old is gone but the new has not yet arrived.

Hello, I’m your client. Nice to meet you.

Um…thanks, that’s kind of you, but no, I don’t need another book, article, blog post, case study or tweet to help me understand that marketing, advertising, PR, and everything else associated with it has been revolutionized by social media in recent years. I get it. Despite the unflattering little stories I see you tell each other about us clients, I’m not a complete doofus.

What do I want? (more…)