Today’s guest post is written by David C. Rickey, chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich.

The discussion and debate around the Public Relations Society of America collaborative “Public Relations Defined” initiative, in which PRSA and 12 allied professional organizations have given public relations and other communications professionals a platform to shape a modern definition of public relations, has been robust, spirited and, perhaps most of all, strongly opinionated — all good things for the profession.

With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed.

We certainly anticipated a diversity of opinions and our fair share of criticism, and public relations professionals never disappoint with their passion. (more…)