A couple of weeks ago, Marcus Sheridan hosted his second webinar for Spin Sucks Pro. It was a follow-up to his first webinar on creating content for pull PR and marketing.

As is typical of anything Marcus does, the webinar was really good. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from you.

For instance, when a new business prospect calls us, we now send them three or four links to this blog or our website. The links include our pricing page (under development), boutique vs. large agency, and then content specific to their business needs (i.e. blogger relations, inbound marketing, planning, etc.). (more…)