There has been quite a bit of discussion here of late about the PR industry; why Doug Davidoff thinks we don’t have a seat at the proverbial table, why The Economist is completely off-base about our industry today, and why Les McKeown is tired of hearing about the shiny, new penny from PR professionals.
Because of all of that discussion, and because I know a good majority of business leaders have written checks to PR firms and have nothing to show for their money, I thought it’d be a good idea to define what one should look for when hiring a PR firm.
So this blog post is written for those charged with that task. If you’re not that audience, but a PR professional, I’d love to hear what you would add to the list.