Do you remember your first Etch A Sketch?
How many of you still have one? I’ll bet those of you with kids have one in your house.
The company is 104 years old and hasn’t had a new PR campaign in decades.
Until now.
Enter a really stupid comment made by a Romney senior aide, who said, for the general election, the candidate could hit the reset button (implying, of course, he may flip flop in order to win votes), making the comparison to how the toy works. (more…)