I had the very distinct pleasure of meeting Heather Whaling at BlogWorld last week. My first thought? Wow. She’s even prettier in person.
As in, drop-dead gorgeous.
And let’s be real, as Ingrid Abboud so eloquently points out, we all look at appearances first.
But OK. You want to know what she does other than look good.
She runs Geben Communication, which advises nonprofits and small businesses about new media’s influence on communication — and the value of integrating digital strategies with traditional approaches.
I love her mission. (more…)