Oh Netflix. What are we to do with you?

On one hand, we’re pleased that your CEO, Reed Hastings, apologized by saying he “messed up.”

On the other hand, we’re disturbed that you, by now, don’t understand the online world well enough to know you should have checked to see if the name you’ve chosen for your DVD business was available on the social networks.

Oh yes, it’s true. Not only have you chosen a name – Qwikster – that is a far cry from your brand, but the Twitter account is owned by a weed-smoking Elmo.

Granted, the Twitter account owner has changed the avatar since you announced your name, but he’s still cursing and talking about smoking pot and “doing” girls. And it’s pretty clear he’s not giving up his name to you. (more…)