Today’s guest post is by Allen Mireles.

Recently a story broke about Facebook and privacy breeches.

“Oh no,” you groan.

“Not another stupid Facebook privacy post. Didn’t we just read something like that over the holidays with Zuckerberg’s sister and some photos?”

We did and you’re right.

Yet this particular Facebook privacy story has an interesting twist.

For brands it serves as one more cautionary tale about the importance and value of crisis communications planning and of taking the time to think strategically (even if it’s only a few minutes) before responding to comments in social media.

For the rest of us, it also highlights the importance of being mindful of what you share in social media, no matter what the settings, no matter how private the group. (more…)