One of my favorite people on the face of this earth is Joe Thornley.
You probably recognize his name (and maybe even his voice) because he co-hosts Inside PR every week with Martin Waxman and me.
As well, he is the fearless leader at Thornley Fallis, our Canadian strategic partner in global domination.
The other day he sent me a bunch of articles to read and I exclaimed, “Joe! How do you find such great content?” He laughed and said, “I spend all my time reading, not creating.” Which is what makes us such a good team. He finds really interesting and off-the-beaten path content and I write about it. (more…)