I had a different blog topic in mind today when I read Danny Brown’s, “Being Where YOU Need to Be, Not Where ‘They’ Say You Should.”
He relates a story of a small business owner who went to a conference and the social media expert who spoke advised attendees use all of the social media networks because “you never know where your customer is going to be, so you need to be in all of the places.”
This makes my blood boil. Clearly the speaker does not run a small business or have to make payroll or deal with HR issues or make rain or report to stakeholders. If he or she did, they would never advise this. (more…)