The fifth annual Social Media Marketing Industry Report from Social Media Examiner was released earlier this week and the results aren’t overwhelmingly surprising.
More than 3,000 marketers were surveyed and, while the report finds they place very high value on social media, the increase is only three percent from last year. That said, the percentage – 86 percent – is pretty high.
In other words, more than 2,500 marketers place a very high value on social media.
That’s great! But what concerns me is where they want to focus:
- Tactics and engagement
- YouTube
- Blogging
- Podcasting
- Measurement
- Increased exposure (more…)