Uh oh. Edelman is in trouble again…this time over a media request from Ragan about Best Buy On. Mark Ragan, who most of you know if you’re in the PR industry, asked one of his reporters to contact Best Buy to interview them about their new On, the new “magazine” they’ve created for customers. Mark, like a lot of us, see the trend of companies becoming publishers and wanted to know more about what Best Buy is doing in order to provide a case study to his readers.

A seemingly simple request that Best Buy (and Edelman) should jump all over because a) it’s an unsolicited request for an interview that will make them look good and b) it provides the opportunity to take a leadership position in content marketing. Mark, according to his words, admits Ragan isn’t the New York Times, but they do have more than a quarter of a million readers. Pretty darn good exposure, if you ask me!

Here is, according to Mark, what transpired earlier in the month: (more…)